ACE THE MOON

HOW IT ALL BEGAN

Thank you Covid! I mean, not really of course! But, Ace the Moon was born in 2021, right in the middle of those weird and icky years.

I (Josh) had just moved to Los Angeles, from what seemed like a lifetime in New York City. My long time bestie and a fellow east coast native, Deena, had been out here for several years, working in the entertainment industry.

Everybody was looking for fun activities to do where they could safely be with their friends and loved ones, while being outdoors and getting in a great work out. Tennis and pickleball were like gifts from the gods!

We were playing a ton of tennis on the public courts around Los Angeles. I became a tennis coach, teaching in Santa Monica. We noticed that most people here weren't wearing your typical all white, preppy attire you'd find commonplace on the courts of NYC and the "green grass" clubs all over the country. They'd be donned in oversized vintage concert tees, ripped jogger shorts and of course, Vans!

So we set out to build a brand that spoke to people like us: Still tennis obsessed, but less focused on the hard core competition, and more so on the friendships and community around tennis, the long rallies and the therapy tennis gives us.

We had zero experience in retail, e-commerce or manufacturing when we started this business, and still learning tons every day. We are fortunate Los Angeles' garment manufacturing/apparel industry is one of the strongest in the USA, and we have built an awesome ecosystem of folks around us, from our manufacturers, to our printers, embroiderers and the amazing folks who cut and sew all of our clothing.

The process is complex, costly and time consuming, but we love it all! From making patterns, to sourcing fabric, making samples and going into production. It's a very fulfilling feeling when we make things from scratch and they connect with you guys on a personal level. It's that fuel that keeps us going.

Five years into this endeavor, we don't want to do anything else. Okay, well Deena has a full time job and is pretty darn good at it. I, on the other hand, have found my true passion in running Ace the Moon and building the connections between our favorite sport and American culture.

We are truly blessed to be living this tennis life, both on and off the courts. Let's keep moving things forward, coming to the net and having fun along the journey.

~xoxo~Josh + Deena

Josh and Deena Ace the Moon Tennis and pickleball apparel brand in los angeles california
retro tennis ball image of only the tennis ball no background

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